Success, Failure and Astrology

It is a common story; a person succeeds at one thing, tries something else – where they think should succeed – and fail completely. This is true for businesses as well. But does astrology play a role and, if so, how can that be utilized effectively; especially where astrology may not be “accepted”.

IBM versus Canon

IBM thought it had the technological power to expand into selling photocopying machines in the 70s. Canon, an overseas-based company, was IBM’s only real competition. Unfortunately for IBM the horoscope of Canon indicated greater success in the “image” business than IBM could as easily achieve. Despite its disadvantages, Canon eventually dominated the photocopying market in the USA during this period.

Missed the Importance of Visual Power

All of this information can be seen in their horoscopes. Astrologically, IBM had options in its horoscope to challenge Canon more vigorously, but they were not utilized. As an example, their marketing slogan for photocopying machines would have been more effective with something like “See” rather than “Think”. Their astrological strength involved harnessing Neptune’s visual power; as strange as that may sound, IBM did not project strength as a ‘visual’ technology, rather mostly as a ‘computing’ technology. They missed the boat.

Underutilized Astrological Assets

In essence, IBM did not utilise the full potential of its horoscope by not using some of its astrological assets. Also, if IBM had referenced astrology in their strategic planning they could have learned that Canon competes better in the business sector than in the public one; perhaps such information might have influenced their marketing strategy.

Belief in Astrology is Not a Requirement

Astrology poses a problem for a lot of people because they accept the opinion that it has no validity. Yet numerous investigators have attempted to prove it to be false and significant numbers (of very intelligent people) discover that disproving it is not so easy; neither is proving it, as much in its orbit is subjective. By looking at numerous horoscopes of people (and companies) that have had an impact, we can usually see striking correlations between their actions and their horoscopes. From this emerges the incentive to check if what we are doing resonates with astrology.

Even if we do not accept astrology as valid, nevertheless horoscopes can provide a thoughtful alternate “voice” that can suggest ideas and approaches; as the IBM/Canon example shows.

Technorati Tags: Astrology, astrology and business, astrology online, business and astrology, horoscope, video horoscope